From be Berlin to Berlin
Since September 2020, Berlin has had a new brand, which was developed on the basis of a two-and-a-half year mission statement process.
It is Berlin's official national symbol and at the same time the communicative umbrella for all activities to promote the German capital - regionally, nationally and internationally.
The new participatory brand strategy is an offer to all Berliners to identify with their city, to tell its story, and thus to communicate Berlin's mission statement and values to the outside world.
The focus is on a new togetherness of Berliners, which is being promoted in the first campaign under the new brand, #WIRSINDEINBERLIN.
What sets Berlin apart is the freedom that is present in all areas of the city and that is reflected in the unique Berlin way of life. Berlin is the capital of freedom.
Berlin Lab in Los Angeles
This year, be Berlin is coming to Los Angeles to celebrate the 50th anniversary as sister cities with the launch of ‘Berlin Lab’, an event series offering both destinations a platform for exchange about freedom and creativity.
Together with committed partners from the industrial sector, from 2008 on “be Berlin” promotes the capital as a dynamic production location. Various events and activities aim to make Berlin’s industry with its numerous innovative companies visible.