Photo credit: © Procter & Gamble

Gabriele Hässig, Managing Director Corporate Communications & Sustainability P&G Service GmbH

1. Why are you committed to the Berlin Partner Network?

P&G has had vital roots in Germany for many decades. And our Gillette brand is a "true Berliner". For more than 80 years, our sharpest blades have been manufactured at our factory in Tempelhofer Feld. We are facing great challenges in Germany, economically, industrially and socially. We want to play an active role in shaping this change and creating perspectives for the future. Berlin Partner provides important impulses in this process.

2. The world is changing. How is your world changing?

Trade is and always has been change. Today, digitisation is changing everyday life and the way people shop and where they shop with increasing dynamism. This has major implications for brands. People want to know what a brand stands for. That's why we focus on transparency and use our strong voice in advertising to take a stand and challenge social stereotypes. The way we as a company work on innovations is also changing. I enjoy being part of this development. But change always has to be explained, so that everyone can participate. This is a great challenge, not only for companies.

3. What is "typical Berlin" for you?

In any case straightforwardness, cultural diversity and internationality. Certainly sometimes a certain degree of disorder. That can be very creative and inspiring, but every now and then I would like a bit more structure.

4. How important is internationality for the innovation and sustainability of the production facility for Gillette premium products in Berlin?

Berlin is a key location for Gillette, because "Made in Berlin" will continue to be a decisive promise of quality for our production of the world's sharpest Gillette, which goes from Berlin to half the world. Internationality, like diversity, is an elementary component of our values. Both are strengths of Berlin. In addition, we work together with start-ups in many innovation projects. Berlin also has a lot to offer in terms of the start-up landscape, which is also very international.

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