(c) Fujitsu

Mathias Selmert, Director Sales Region Ost, Fujitsu Technology Solutions GmbH  

1.  Describe your company in a tweet.  

As a leading full-service IT provider, Fujitsu supports customers in all aspects of digital transformation. With the goal of shaping a "human-centric, intelligent society," the company combines IT services and products with forward-looking digital technologies to do so.  

2.  Why are you involved as a Berlin-Partner?

From our point of view, an ecosystem is central to mastering the challenges of the city and the metropolitan region. The time of the lone fighter is over. Accordingly, we need networks like Berlin Partner to share experiences and be visible as a competent digitalisation and smart city partner. Together with the other partners in the network, but essentially also with the political actors in the state of Berlin, we want to advance initiatives and innovations for Berlin. Furthermore, we hope for positive impulses for our talent search.

3.  What issues drive you in relation to your industry?

As a company, we want to help shape society in such a way that people once again take centre stage and their living and working conditions improve. Our topics range from innovative and digitally supported public administration to sustainability and climate protection around topics such as mobility and energy efficiency. At the same time, we see an essential basis for all these topics in the analysis and networking of a multitude of data, overcoming data silos and ensuring data security. As a result, technology-based approaches can and should lead to added social value for Berlin and its people.

4.  What makes Berlin special for you?

As the capital and center of the Berlin/Brandenburg metropolitan region, Berlin presents itself as an innovative and dynamic economic region. The IT and creative scene in particular is diverse and forms a multicultural environment thanks to international professionals. Of course, Berlin is not perfect and motorized individual transport still accounts for far too large a share of the traffic mix. But at the same time, public transportation is very well developed, especially in the city center, and there are many innovative ideas and solutions coming out of the startup ecosystem that help improve people's mobility and living environment.
 

5.  Why is Berlin attractive for your company?

Important customers and partners, both nationally and internationally, have their headquarters or - like Fujitsu itself - significant branches in Berlin. At the same time, close relationships can be established with a large number of universities and research institutes, which not only serve solution development and sales partnerships, but also help to recruit new specialists. Due to the diverse challenges and complexity of a large city, Berlin is also an exciting testing ground for smart city approaches and solutions. Fujitsu has been a trusted IT partner for the Berlin administration for over 30 years. In recent years, we have successfully designed and implemented several major projects together with a wide range of political institutions. In various innovation projects, we have jointly developed approaches and ideas to develop Berlin as an attractive location.

6.  What does Berlin stand for in your eyes?

Berlin stands for a dynamic, creative, but also demanding living and working environment and for a high level of global awareness of the multicultural and creative scene.
 

7.  How does your company implement the topic of sustainability?

In order to contribute to environmental sustainability for future generations, the areas of environmental protection and sustainability therefore also have the highest priority for Fujitsu and are a fundamental part of our corporate philosophy. Together with our partners, we strive in all our business activities to contribute to the sustainable preservation of the environment around the world.

One basis for this is provided by the Sustainable Development Goals developed by the United Nations as part of Agenda 2030 - a global plan to promote sustainable peace and prosperity and protect our planet. As Fujitsu, we see the Sustainable Development Goals as a constituent part of our management and business practices and use digital transformation to fulfill our ethical commitment, aligning our Group-wide sustainability goals with this.

In addition, Fujitsu has developed the Fujitsu Climate and Energy Vision, a concrete vision to bring its CO2 emissions to zero by 2050 and to contribute to a CO2 neutral society through innovative technologies and services. To achieve this, our German sites are already sourcing CO2 neutral electricity for the provision of data center services as well as for their sales and service. In addition to reducing our environmental footprint, we have set ourselves the goal of providing customers with technologies such as artificial intelligence and deploying joint solutions for resource optimization. In addition, AI, process automation, Big Data, and simulations generated by sensors and high-performance computing can help us respond to the effects of climate change and reduce future environmental impact.